Here's a sneak preview of Acura's new TV spots for the 2013 ILX compact sedan before they air on TV and cinemas across the country on June 4.
The Japanese automaker's marketing campaign is named "Equal Parts" and it targets the so-called Gen Y Audience, also known as the Millennial Generation or Millennials, which includes those in their 20s and 30s.
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If you have ever wondered what happens to those tuned cars with the ridiculous negative cambers and lowered ride height when they hit the road at highway speeds, the following video of a slammed Acura TSX sedan should prove enlightening, to say the least. Read more »
Our man with the long lens snapped a prototype of the next Acura MDX crossover testing on public roads near the Nürburgring racetrack in Germany.
The mid-size crossover model was heavily camouflaged but a close look at the front end of the vehicle reveals Acura's revised five-point grille with the beaked chrome upper part and twin chrome slats underneath.
While most styling details of the third generation MDX remain hidden, it appears that like the 2013 RDX, it too will feature a more mature / less exciting exterior design, with several elements borrowed from the RLX and ILX sedans.
The current model, which has been on the market since 2006 having received a mild nip and tuck in late 2009, is available with a 300hp 3.5-liter VTEC V6 engine linked to a 6-speed automatic transmission and Acura's Super Handling All-Wheel Drive.
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Honda's premium subdivision Acura has pinpointed a problem with the power steering system of the 2007 and 2008 model year TL sedans in the U.S. and for this reason has issued a voluntary safety recall of 52,615 cars. Read more »
Most people pull over when they see the red and blue lights and hear the siren from a police car, but not this driver of what appears to be a turbocharged Acura Integra coupe from the mid-to-late-1990s.
At first, the driver of the Integra slows down and steers toward the side of the road when the police officer signals him but as the cop car approaches, he suddenly makes a swift U-turn and makes a run for it.
According to this video shot from the police car's in-board camera, he actually managed to break free, despite the cop's efforts to catch up – at least for the time being, that is… Watch the video right past the break.
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After showing you the first photos of Acura's NSX concept car in a more passionate red shade, we now have a short walk around video clip of the car from the brand's Beijing Auto Show stand.
China along with the U.S. and Canada will be amongst those few markets around the globe that will get the production NSX with Acura's badges on the bonnet, since the hybrid sports car will be offered as a Honda in most other regions when it goes on sale in 2015.
Head over the break to watch the video.
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Silver is a color preferred by many car designers when it comes to presenting their work at motor shows as the neutral shade allows viewers to digest all the lines and details of any given model.
However, having already exhibited the new NSX Concept in this color at both its world premiere at the Detroit Motor Show in January and its European debut (with Honda badges) at the Geneva Salon in March, Acura decided to surprise visitors at the Auto China 2012 in Beijing by displaying the hybrid sports car in a more passionate red finish.
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In about a month's time, on May 22, to be precise, the new 2013 Acura ILX compact sedan will arrive in U.S. showrooms with prices starting at $25,900 and rising to $34,400, not including a destination charge of $895 (*).
Being based on the latest Civic, we can't help but note that the Honda model starts at $15,995, or $9,995 less, though in all fairness, the ILX is better equipped and comes with a 150hp 2.0-liter engine instead of a 140hp 1.8-liter unit.
On the top end of the range, the ILX with the 201HP 2.4-liter engine at $29,200 and the 111HP 1.5-liter Hybrid model at $34,400, approach larger German offerings like the 240hp BMW 328i ($34,900) and 201hp Mercedes C250 ($34,800), with the Hybrid being more expensive than the 211hp Audi A4 ($32,500).
While Acura may have avoided calls when the story on a casting document that called for an African American actor who is "Not too dark" broke out Wednesday morning, the Japanese company has now issued a formal apology.
The document was allegedly leaked to gossip website TMZ by an African American actor "who didn't fit the profile, and who's pissed".
The ad asked for an African American to play the role of a car salesperson in Acura's Super Bowl commercial for the NSX concept featuring Jerry Seinfeld and Jay Leno.
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Most of you will recall Acura's commercial for the NSX concept from this year's Super Bowl starring Jerry Seinfeld and Jay Leno, but few will probably remember the car salesperson that appeared in the beginning of the clip.
Celebrity gossip and entertainment news site TMZ not only remembers the salesman but it also got its hands on the casting call document, allegedly from an aggravated African American actor who didn’t get the role.
And why is this unnamed actor angry, we hear you ask? Because, for the role of the African American car dealer, the casting call asked for a "Nice looking, friendly. Not too dark" actor.
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The world premiere of Marvel's big-budget The Avengers film at the El Capitan Theater in Hollywood on Wednesday gave us the chance to see Acura's NSX Roadster in real life as actor Robert Downey Jr., aka Tony Stark, drove the one-off concept model on the red carpet.
As noted in one of our previous articles, while the custom-made roadster's exterior looks closely follow the lines of the NSX Concept displayed at the Detroit Motor Show this past January, it's a whole different story under the skin as the car utilizes the platform as well as the interior of a first generation NSX.
The two-seater model isn’t the only Acura model to star in the film as specially converted MDX crossovers and TL sedans were used in the movie by S.H.I.E.L.D. agents.
Being an official sponsor of the film, in addition to Downey's arrival in the roadster, The Avengers stars Chris Evans (Captain America), Mark Ruffalo (The Hulk), Chris Hemsworth (Thor) and Jeremy Renner (Hawkeye) also arrived to the theater in a fleet of Acura models.
If it wasn't for a new batch of photos posted by Edmunds, we would have probably never guessed that the unnamed Acura roadster model featured in the upcoming film 'The Avengers' is actually built around the first generation of Acura's (Honda for the rest of the world) much lauded NSX coupe.
Even though the exterior styling is very similar to the NSX Concept we saw in Detroit earlier this year, if you take a look at the extensive gallery, you'll see that Tony Stark's ride features the same exact interior and mid mounted V6 powerplant as the original NSX.
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Honda's premium brand, Acura, is using every opportunity to advertise the sponsorship and the appearance of its production and concept cars in the upcoming blockbuster film "The Avengers", due in theaters on May 4, 2012.
At the New York Auto Show, Acura displayed its S.H.I.E.L.D. edition MDX finished in a stealthy matte black paint and fitted with all sorts of goods such as the large front bull bar, protective black cladding all around and special wheels.
Furthermore, the company released the first official photo of a prototype Acura convertible sports car that was created specifically for the film, and which we first saw last September being driven by Tony Stark (aka Robert Downey Jr) while filming The Avengers at Central Park.
"Before we unveiled the NSX Concept in Detroit, a number of you speculated that the car spotted right here in Central Park in the company of Iron Man Tony Stark was actually the new NSX," said Acura Vice President Mike Accavitti, at the company’s New York Auto Show press conference.
At the 2012 New York Auto Show, Acura revealed the new RLX, which may carry a concept moniker, but we all know that it's a thinly disguised version of the production model slated for launch in North America at the beginning of 2013.
The RLX will replace the RL as Acura's flagship model in a segment that the company has constantly failed to deliver.
The Japanese brand's full-size sedan has approximately the same length as the current RL, but comes with a two-inch longer wheelbase and two-inch shorter front overhang, while both the track and vehicle width increase by around two inches.
The styling builds on Acura's so-called 'Keen Edge' design motif, as seen on the smaller ILX. The concept's stance is accentuated by a set of 20-inch forged aluminum wheels shod in 255/35 R20 high-performance tires, which is probably one of the few elements on the concept that won't make it into production.
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Acura told us that the big reveal of its flagship sedan concept would take place at the New York International Auto Show at 1:50 PM (EST), but the first official image of the car we will come to know as the RLX has already hit the interwebs, courtesy of the VWvortex forum members.
We only have a single image in our hands right now, but from what we can tell, like many other recent Honda and Acura concepts such as the Detroit Show Accord Coupe, the RLX is virtually production ready.
The RLX, which will replace the aging RL in Acura's lineup, seems to borrow its design DNA from the smaller ILX sedan, albeit with the wheel arch kink flipped the other way around.
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The Acura Integra has always been a favorite among those looking for an affordable and zippy coupe that can be easily improved with aftermarket bits that are available in plentiful numbers on the market.
However, one owner moved from the traditional type of tuning to a more extreme solution that involved an engine swap, but not of the sort you would expect, as he replaced the standard four-cylinder unit with a massive 396 cubic inch (6.5-liter) Chevrolet Big Block V8.
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Just yesterday, we learned that Acura's Vice President Jeff Conrad told reporters during a media event that the current RL's (shown in the above photo) replacement will be called the RLX, as the company moves from a two-letter to a three-letter naming system for its entire range.
Now, Acura has come out with an official statement announcing the world premiere of the RL's successor (which it doesn't name) at the New York International Auto Show.
"Employing an array of new Acura technologies, including the Sport Hybrid SH-AWD system, the concept vehicle will deliver an entirely new level of performance, sophistication and comfort," said Acura.
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We already knew that Acura is planning to debut a brand-new replacement for its RL flagship sedan (pictured above) at the 2012 New York Auto Show in early April, but while the company has yet to make it official, Wards Auto learned that it will be named RLX.
The news came from Acura's vice president Jeff Conrad, during a media event for the ILX compact sedan and the redesigned RDX crossover.
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