Here's a sneak preview of Acura's new TV spots for the 2013 ILX compact sedan before they air on TV and cinemas across the country on June 4.
The Japanese automaker's marketing campaign is named "Equal Parts" and it targets the so-called Gen Y Audience, also known as the Millennial Generation or Millennials, which includes those in their 20s and 30s.
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If you have ever wondered what happens to those tuned cars with the ridiculous negative cambers and lowered ride height when they hit the road at highway speeds, the following video of a slammed Acura TSX sedan should prove enlightening, to say the least. Read more »
Most people pull over when they see the red and blue lights and hear the siren from a police car, but not this driver of what appears to be a turbocharged Acura Integra coupe from the mid-to-late-1990s.
At first, the driver of the Integra slows down and steers toward the side of the road when the police officer signals him but as the cop car approaches, he suddenly makes a swift U-turn and makes a run for it.
According to this video shot from the police car's in-board camera, he actually managed to break free, despite the cop's efforts to catch up – at least for the time being, that is… Watch the video right past the break.
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After showing you the first photos of Acura's NSX concept car in a more passionate red shade, we now have a short walk around video clip of the car from the brand's Beijing Auto Show stand.
China along with the U.S. and Canada will be amongst those few markets around the globe that will get the production NSX with Acura's badges on the bonnet, since the hybrid sports car will be offered as a Honda in most other regions when it goes on sale in 2015.
Head over the break to watch the video.
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While Acura may have avoided calls when the story on a casting document that called for an African American actor who is "Not too dark" broke out Wednesday morning, the Japanese company has now issued a formal apology.
The document was allegedly leaked to gossip website TMZ by an African American actor "who didn't fit the profile, and who's pissed".
The ad asked for an African American to play the role of a car salesperson in Acura's Super Bowl commercial for the NSX concept featuring Jerry Seinfeld and Jay Leno.
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Most of you will recall Acura's commercial for the NSX concept from this year's Super Bowl starring Jerry Seinfeld and Jay Leno, but few will probably remember the car salesperson that appeared in the beginning of the clip.
Celebrity gossip and entertainment news site TMZ not only remembers the salesman but it also got its hands on the casting call document, allegedly from an aggravated African American actor who didn’t get the role.
And why is this unnamed actor angry, we hear you ask? Because, for the role of the African American car dealer, the casting call asked for a "Nice looking, friendly. Not too dark" actor.
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The world premiere of Marvel's big-budget The Avengers film at the El Capitan Theater in Hollywood on Wednesday gave us the chance to see Acura's NSX Roadster in real life as actor Robert Downey Jr., aka Tony Stark, drove the one-off concept model on the red carpet.
As noted in one of our previous articles, while the custom-made roadster's exterior looks closely follow the lines of the NSX Concept displayed at the Detroit Motor Show this past January, it's a whole different story under the skin as the car utilizes the platform as well as the interior of a first generation NSX.
The two-seater model isn’t the only Acura model to star in the film as specially converted MDX crossovers and TL sedans were used in the movie by S.H.I.E.L.D. agents.
Being an official sponsor of the film, in addition to Downey's arrival in the roadster, The Avengers stars Chris Evans (Captain America), Mark Ruffalo (The Hulk), Chris Hemsworth (Thor) and Jeremy Renner (Hawkeye) also arrived to the theater in a fleet of Acura models.
At the 2012 New York Auto Show, Acura revealed the new RLX, which may carry a concept moniker, but we all know that it's a thinly disguised version of the production model slated for launch in North America at the beginning of 2013.
The RLX will replace the RL as Acura's flagship model in a segment that the company has constantly failed to deliver.
The Japanese brand's full-size sedan has approximately the same length as the current RL, but comes with a two-inch longer wheelbase and two-inch shorter front overhang, while both the track and vehicle width increase by around two inches.
The styling builds on Acura's so-called 'Keen Edge' design motif, as seen on the smaller ILX. The concept's stance is accentuated by a set of 20-inch forged aluminum wheels shod in 255/35 R20 high-performance tires, which is probably one of the few elements on the concept that won't make it into production.
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