Here's a sneak preview of Acura's new TV spots for the 2013 ILX compact sedan before they air on TV and cinemas across the country on June 4.
The Japanese automaker's marketing campaign is named "Equal Parts" and it targets the so-called Gen Y Audience, also known as the Millennial Generation or Millennials, which includes those in their 20s and 30s.
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In about a month's time, on May 22, to be precise, the new 2013 Acura ILX compact sedan will arrive in U.S. showrooms with prices starting at $25,900 and rising to $34,400, not including a destination charge of $895 (*).
Being based on the latest Civic, we can't help but note that the Honda model starts at $15,995, or $9,995 less, though in all fairness, the ILX is better equipped and comes with a 150hp 2.0-liter engine instead of a 140hp 1.8-liter unit.
On the top end of the range, the ILX with the 201HP 2.4-liter engine at $29,200 and the 111HP 1.5-liter Hybrid model at $34,400, approach larger German offerings like the 240hp BMW 328i ($34,900) and 201hp Mercedes C250 ($34,800), with the Hybrid being more expensive than the 211hp Audi A4 ($32,500).
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