After Ditching FaceBook Ads, GM Drops Out from 2013 Super Bowl as Well

With a very brief statement, General Motors, America's biggest automaker in terms of sales and third largest advertiser overall in the U.S., has announced that it will not buy any ads in the next Super Bowl in 2013.

"We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can't justify the expense," said General Motors Global Chief Marketing Officer Joel Ewanick.

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Acura Says it's Sorry for Seeking "Not too Dark" African American Actor in Super Bowl Ad

While Acura may have avoided calls when the story on a casting document that called for an African American actor who is "Not too dark" broke out Wednesday morning, the Japanese company has now issued a formal apology.

The document was allegedly leaked to gossip website TMZ by an African American actor "who didn't fit the profile, and who's pissed".

The ad asked for an African American to play the role of a car salesperson in Acura's Super Bowl commercial for the NSX concept featuring Jerry Seinfeld and Jay Leno.

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Acura's Casting Call for the NSX Superbowl Ad Asked for a "Not too Dark" African American

Most of you will recall Acura's commercial for the NSX concept from this year's Super Bowl starring Jerry Seinfeld and Jay Leno, but few will probably remember the car salesperson that appeared in the beginning of the clip.

Celebrity gossip and entertainment news site TMZ not only remembers the salesman but it also got its hands on the casting call document, allegedly from an aggravated African American actor who didn’t get the role.

And why is this unnamed actor angry, we hear you ask? Because, for the role of the African American car dealer, the casting call asked for a "Nice looking, friendly. Not too dark" actor.

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