The Fiat 500 has made a name for itself as a cute and stylish mini that is ideal for city use thanks to its small footprint.
In other words, this is definitely not the kind of car you would want to transfer a lot of people, unless of course, for whatever reason, you decide to put it on the Procrustean bed…
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If you happened to stay tuned for the first 51 seconds of this 1-minute long commercial, what you would watch is a moment in a couple's relationship when the woman tells her man that she is planning to get breast implants.
The few seconds that remain show us a picture of the new Fiat Palio supermini before the camera once again returns to the man who fantasizes about plunging into his wife's enlarged breasts.
The ad was created by Leo Burnett Argentina with the scope of introducing the new Palio to the male audience. You can watch it for yourself in the video below the break.
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Created by Fiat as a world car for developing economies including Turkey, India and Brazil, the Linea is based on a stretched version of the Grande Punto's platform and has been in production since 2007.
To stimulate interest in the car, the Italian automaker introduced a refreshed version of the small sedan, which at least in Turkey, will be offered alongside the older model. The facelifted version is called Yeni (for New) Linea, while the original model bears the name Classic Linea.
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Creative minds can deliver a powerful message about the dangers of drinking and driving without veering off to gory scenes.
Fiat's newest advertising campaign for the Brazilian market is a prime example as the only thing we see in the 15 second-long clip is a beer can.
The short ad starts by displaying a bicyclist riding on the road on the beer's cap along with the words "Now you see" and then shows a hand lifting the metal tab and the tag "Now you don't". Simple yet extremely effective.
Fly past the jump to watch the ad for yourself.
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For the third time in the past six months, Romanian model Catrinel Menghia is participating in a commercial as the sensual Italian owner of a Fiat Abarth 500.
After assuming the role in Fiat USA's "Seduction" and "House Arrest" commercials (the later with co-start Charlie Sheen), Menghia returns in an advertisement for eBay Motors' "The World's Fastest Car Show".
As we learned, the short clip has been nominated for this year's Webby Awards in the "Online Film & Video" category. Head past the break to watch the video for yourself.
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One of the main selling points of Fiat's new 500L will be the five-seater model's design that draws its inspiration directly from the successful 500 hatchback.
To explain the design process behind the 500L, Fiat published three new videos featuring several designers that worked on the car.
The 500L is built at Fiat's new factory in Serbia with sales in Europe and other markets around the world to start in the last quarter of 2012. Fiat has said that it plans to launch the larger 500L in the States in 2013.
To watch the videos, hop over the break.
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Sure, we have shown you many, many epic automotive-related fails here on Carscoop, but how many of these incidents do you remember ending up as what would be best described as a win?
The episode starts with a Hyundai Matrix minivan towing (via a rope) a 1980s Fiat Croma sedan. At some point, the Matrix suddenly stops and the driver of the Italian model, evidently because his brakes weren't working, swerved to avoid hitting the Hyundai.
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Italian carmaker Fiat inaugurated its new €1 billion (US$1.31 billion) car production facility in Kragujevac, Serbia, on Monday. More than 150 guests including Mirko Cvetkovic, the Prime Minister of the Republic of Serbia, attended the ceremony.
Speaking to the guests, Fiat Group CEO Sergio Marchionne highlighted the country's modernization program, which he said has created "a dynamic environment that is attractive to foreign investors. It is a great privilege for Fiat to be able to participate in the country's future growth".
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If you still don't believe that hell hath no fury like a woman scorned, then we'd advise you to take a look at the following video that was shot in Brazil.
We can honestly say that it’s one of the craziest and most dangerous incidents of road rage that we have ever seen. Period.
Reports emerging from Brazil say that, according to the police report, the said incident took place on February 23. It all started when a woman driving a Fiat Palio Adventure allegedly cut off the motorcyclist at a red light.
From there on, a passenger in a following vehicle catches the entire episode on film. Apparently, some words and/or looks were exchanged and the motorcyclist kicks the front fender of the Fiat. That was a bad move because the woman immediately runs her car onto the motorcyclist knocking him down! Sounds crazy right? Wait, you haven’t heard the half of it!
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The Fiat brand is slowly abandoning the banal Jennifer Lopez ads for its 500 city car and moving towards sexier and cheekier spots like the overly successful "Seduction" clip featuring Catrinel Menghia with some 8.3 million views on Fiat's Youtube channel and "House Arrest" with Charlie Sheen and Catrinel Menghia that has garnered around 1.8 million views in two weeks.
Coinciding with the broadcast debut of "House Arrest" this evening on local and national TV stations as well cable channels, is another new commercial for the 500 named "Baby".
The new 30-second ad shows two young men in the front seats and a baby boy in the back pulling by a 1967 Imperial, at which point the toddler joins his fingers in the traditional Italian way and says something to the stunned driver (our Italian readers can help with the translation).
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The Fiat Group had two major world premieres in store for us at the ongoing 82nd Geneva International Auto Salon. The first was the Ferrari F12berlinetta and the other the Fiat 500L - two very different cars that are equally important to each of their brands for different reasons.
The new 500L marks the first expansion in the Italian brand's 500 range promising to combine styling elements of the three-door hatchback with a larger five-door body style that can accommodate rear passengers and their luggage with greater comfort .
The five-seater model seen here will go on sale in Europe later this year and is also expected to arrive in North America next year. If you follow the break, you'll find the video presentations of the car from the Geneva Show.
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After many failed attempts to gain at least some ground in the larger categories, the Fiat brand is refocusing its attention on the A-, B- and C-segments. At the Geneva Motor Show, the Italian company lifted the covers off a new model named the 500L, which in some way replaces the Idea.
Fiat's latest car may borrow the name and the looks of the 500 (and to some extent, the Mini Countryman as well…), but underneath the skin you'll find the larger platform of the Punto.
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