Citroën to Further Differentiate DS Lineup with the Formation of a Dedicated Styling Division

The decision to create a separate premium lineup under the DS moniker back in 2009 has proved a successful move for Citroën.

In order to maintain the momentum of the series, which currently comprises the DS3 supermini, DS4 compact hatch and the mid-size DS5, as well as to help an expansion in China, the French brand has decided to create a dedicated styling department for the DS range with the aim of differentiating its products from the more mundane C-range models.

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Citroën's New DS5 Goes on Sale in Britain, Prices Start from £22,400

Following a prolonged advertising campaign, Citroën’s third addition to the DS range, the new DS5, has finally reached UK showrooms.

On-the-road prices start at £22,400 for the entry-level DSign with a 1.6-liter diesel and rise to £32,200 for the range-topping DSport Hybrid4 version. There are three trim grades named DSign, DStyle and DSport.

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