Citroën to Further Differentiate DS Lineup with the Formation of a Dedicated Styling Division

The decision to create a separate premium lineup under the DS moniker back in 2009 has proved a successful move for Citroën.

In order to maintain the momentum of the series, which currently comprises the DS3 supermini, DS4 compact hatch and the mid-size DS5, as well as to help an expansion in China, the French brand has decided to create a dedicated styling department for the DS range with the aim of differentiating its products from the more mundane C-range models.

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Citroën Previews Ford Focus ST Contender in Geneva with DS4 Racing Concept

General Motors' new French partner Citroën wants a stake in the highly competitive hot hatch segment and it plans to do so with the new DS4 Racing that was revealed as a thinly disguised concept model at the 82nd Geneva International Auto Salon.

Citroën's answer to the Focus ST and RenaultSport Megane is based on the five-door DS4 hatchback but features a more aggressive look thanks to a textured-effect matt grey paint and new carbon fibre components that include an air diffuser, front splitter and wheel arch extensions.

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