Why Naa Istam is Not Blasting?
The success of any film depends on how well it is being marketed prior to its release and post the release. And when it is the film of a noted hero, the efforts are double. However, it appears that one film which is just round the corner is yet to wake up from its sleep and make some noise about its arrival.
We are talking about ‘Naa Ishtam’ and this has Daggubati Rana and Genelia in the lead. Given the profile of the lead cast, one would expect the TV channels and websites to be filled with some major promotion campaign. But till now nothing is heard and the film is arriving on March 23rd.
While some say this week will see some aggressive campaigning, few others from the cine circuit mention that they want to arrive in a low key manner as the film is more of a silent killer material at the box office. Only the film’s release will reveal whether it is a silent killer or it will get killed silently without any noise.
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