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Monday, 12 March 2012

Audi Poised to Buy Ducati, Mercedes and AMG Left Out in the Cold


Four rings, four wheels and more often than not, four-wheel drive: the description fits Audi to a T. Yet the VW Group's premium brand is about to expand in the world of two wheels by acquiring a motorcycle manufacturer.

Mind you, not just any manufacturer, but Ducati, Italy’s closest thing to a Ferrari on two wheels. That comes to a surprise as since 2010, the Italian motorcycle maker formed a marketing partnership with Mercedes-owned AMG, which included AMG sponsoring the Ducati MotoGP team and the latter rolling out an AMG-branded Diavell motorbike.

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