Golden ArroW

In the shops back in England, work was progressing on a long, low spike of steely resolve called the Golden Arrow. Segrave, having shattered the records, set his sights on doing it again with a totally different approach. Instead of only brute power and mechanical fortitude, the new J.S. Irving design focused more on slicing a clean hole in the air. Of course, brute power didn't leave the scene. The engines in the Sunbeam 1000 produced a combined 1000 hp, whereas the single 24 liter, W12 Napier Lion aero engine in the Golden Arrow would produce 930 horsepower on its own. The body may have been the first to take advantage of aerodynamics by way of underbody shaping, generating 450 lbs of downforce at speed. When completed, the car was packed up and shipped to Daytona Beach. Segrave made two test runs at up to 180 mph and set his hood's telescopic sights on a record attempt.

On March 29, 1929, in front of 100,000 spectators, Segrave crushed Keech's record with a run of 231.56 mph. With only about 20 miles under its belt, the car had set a record that would stand for nearly two years. Upon returning to England, Segrave was Knighted for his feats of daring.

Unfortunately, this would be the last land speed record Sir Henry would ever attain. After this triumph, he turned his eyes to setting speed records on the water. He died shortly thereafter, in an accident in that pursuit—during which, of course he had achieved a run of 96.76 mph. In 1930, the Segrave Trophy was established in his memory. It is awarded annually to the Briton who demonstrates the most outstanding achievement on land, at sea or in the air.