Toyota Gets Playful with Customizable Camatte Concept for the 2012 Tokyo Toy Show

In case you didn't pay much attention to our title, that's the 2012 Tokyo Toy Show (…and not the Tokyo Motor Show), which will open its doors to the public on Thursday, June 14, and continue to Sunday, June 17.

Toyota will be represented at the event by a very playful concept model called the Camatte that was designed as a big toy for the family with customizable body features that even children can drive.

"The Camatte aims to convey the joy and dreams of motor vehicles to current and future drivers, by providing an opportunity for parents and children to experience together the fun of driving, car customization and car enthusiasm," the Japanese automaker said in a statement.

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