Kewl Volkswagen Original Parts Promotion Has Viewers Clicking on Spoof Videos

An advertisement doesn't necessarily have to be "in your face" to be effective. For example, take a look at the promotional concept that Brazilian ad agency AlmapBBDO prepared for Volkswagen's genuine auto parts.

The agency came up with the idea of placing special banners on popular video spoofs on YouTube. The ad reads, "Don’t accept imitations. Prefer original parts. Click here."

Read more »