Daimler and China's BYD Name Their New EV Brand Denza

It's been close to two years since Mercedes-Benz's parent company Daimler and China's BYD formed a new 50-50 joint venture under the name BDNT (BYD Daimler New Technology Co. Ltd) for the development and production of affordable electric vehicles for the Chinese market.

Today, the two companies came out with an official announcement saying that their China market brand will be named Denza and that we'll see the first concept car at the Auto China Show 2012 in Beijing this April, with first production planned in 2013.

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